Case Study | NAMUH

Assumed full creative autonomy to realign the brand’s operational and aesthetic standards during a critical transition. Revised the department’s design history to recover lost high-value initiatives, integrating them into a unified forward-looking strategy. Transformed a disjointed archive into a functional creative resource, launching revitalized campaigns that honored the brand's past while securing its future positioning.

Executed a ground-up website redesign, unifying technical structure with high-end creative direction. Managed the complete visual system, organising complex photoshoots to produce professional-grade product imagery.